This 100% custom-made campaign, shining a spotlight on Auchan’s ‘Cultivamos o Bom’ agricultural program. In Portugal, shoppers can collect customized illustrated puzzles and stickers that not only fill albums but also tell the story of sustainable farming practices and the dedication behind each product. It’s a hands-on experience that brings sourcing transparency to the forefront, creating a deeper understanding and appreciation of what makes Auchan’s offerings exceptional.